diff --git a/src/controllers/conciergeBot.controller.js b/src/controllers/conciergeBot.controller.js
index ae1282f..8a1cf4e 100644
--- a/src/controllers/conciergeBot.controller.js
+++ b/src/controllers/conciergeBot.controller.js
@@ -65,11 +65,13 @@ function normalizeReceptionPayload(p) {
       })
     : [];
   const audience = p.dripAudience === 'all_inbound' ? 'all_inbound' : 'matched';
+  const welcomeCtas = normalizeWhatsAppCtas(p.welcomeCtas, { strict: true });
   return {
     enabled: Boolean(p.enabled),
     allowNonRegistered: Boolean(p.allowNonRegistered),
     prefillText: String(p.prefillText != null ? p.prefillText : 'Hi').trim() || 'Hi',
     welcomeMessage: String(p.welcomeMessage != null ? p.welcomeMessage : ''),
+    welcomeCtas,
     unmatchedBadgePrompt: String(p.unmatchedBadgePrompt != null ? p.unmatchedBadgePrompt : ''),
     staffHandoffMessage: String(p.staffHandoffMessage != null ? p.staffHandoffMessage : ''),
     dripAudience: audience,
@@ -1244,4 +1246,4 @@ module.exports = {
   syncEventKnowledge,
   syncFoodKnowledge,
   syncPlacesKnowledge,
-};
\ No newline at end of file
+};
diff --git a/src/models/ConciergeBot.js b/src/models/ConciergeBot.js
index ec48827..b0a6467 100644
--- a/src/models/ConciergeBot.js
+++ b/src/models/ConciergeBot.js
@@ -110,6 +110,14 @@ const conciergeBotSchema = new mongoose.Schema(
         type: String,
         default: 'Hi {firstName}! Welcome to {eventName}.',
       },
+      /** Up to 3 reply CTAs or one URL CTA, sent with the welcome inside the session window. */
+      welcomeCtas: [
+        {
+          type: { type: String, enum: ['reply', 'url'], required: true },
+          label: { type: String, default: '', trim: true, maxlength: 20 },
+          value: { type: String, default: '', trim: true, maxlength: 2000 },
+        },
+      ],
       unmatchedBadgePrompt: {
         type: String,
         default:
diff --git a/src/routes/conciergeBot.routes.js b/src/routes/conciergeBot.routes.js
index da40cac..fe316cb 100644
--- a/src/routes/conciergeBot.routes.js
+++ b/src/routes/conciergeBot.routes.js
@@ -106,6 +106,7 @@ const receptionSchema = Joi.object({
   allowNonRegistered: Joi.boolean(),
   prefillText: Joi.string().allow(''),
   welcomeMessage: Joi.string().allow(''),
+  welcomeCtas: Joi.array().items(ctaItemSchema).max(3),
   unmatchedBadgePrompt: Joi.string().allow(''),
   staffHandoffMessage: Joi.string().allow(''),
   dripAudience: Joi.string().valid('matched', 'all_inbound'),
diff --git a/src/utils/whatsappCtas.js b/src/utils/whatsappCtas.js
index e2b9e77..ab1defa 100644
--- a/src/utils/whatsappCtas.js
+++ b/src/utils/whatsappCtas.js
@@ -7,7 +7,7 @@
  * @returns {{ type: 'reply'|'url', label: string, value: string }[]}
  */
 function isPlaceholderCtaUrl(value) {
-  return /\{engagementUrl\}|\{eventId\}|\{participantId\}/i.test(String(value || ''));
+  return /\{url\}|\{engagementUrl\}|\{eventId\}|\{participantId\}/i.test(String(value || ''));
 }
 
 function isHttpCtaUrl(value) {
@@ -33,7 +33,7 @@ function normalizeWhatsAppCtas(raw, opts = {}) {
     if (type === 'url') {
       if (!isHttpCtaUrl(value) && !isPlaceholderCtaUrl(value)) {
         if (strict) {
-          throw new Error('URL buttons must start with http:// or https://, or use {engagementUrl}');
+          throw new Error('URL buttons must start with http:// or https://, or use {Url}');
         }
         continue;
       }